Looking for problems to solve is the obvious way to think about new business ideas. Every problem is a business opportunity – if the problem is so big, that people will want to pay others to solve it.
To some problems there are already solutions, but some solutions are not good enough and if you are lucky, they don’t even exist.
If you have thought about your passion and identified a field, where you are particularly passionate, I recommend you to look for problems there.
As I have mentioned before, I am very passionate about cycling, so I might look for problems within cycling: What problems do riders have with their equipment (bikes, clothes, maintenance etc.)? What problems do they have during races (food, drink, crashes, heat, rain etc.)? What problems do they have, when it comes to nutrition, training right, training in winter time etc.)? Or I could look at cycling from another angle: What problems do race organizers experience? What problems do cycle tourists experience? And what about the fans?
You see?! Even in a narrow field you can search in many different places for hundreds of potential problems. So if you want to become an entrepreneur and search for a problem, I recommend you to start in a field, where you are passionate. Not only for the sake of your passion, but because focus is a crucial step in the proces. Just searching for a problem is like saying “I want to write a book”, and then open a new document in Word on your laptop. There is just a big white screen and not words to build on.
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