Being Entrepreneur

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Inspiring, Empowering and Enabling young Entrepreneurs

Are you a lead user?

Being a lead user of a product is a good basis for stating a business – or at least for developing the business idea.

If you are a very enthusiastic user of a type of products – and especially if you are an upfront lead user – you have an understanding of the problems and frustrations that users face. And if you are a lead user, you will know the problems that less advanced users will face in the future.

If you were one of the first people to buy an iPad or a Kindle-reader, you might already have a lot of experience in how people will be using tablets and what they are not suited for.

So where do you already have user experience that the majority of people will only have in years from now? Or where do you just have enough user and customer experience to really understand the frustrations of customers.

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