It seems like one of the hardest things for entrepreneurs to do is to focus their target market. Most entrepreneurs seem to want to focus on the mass market and have everybody as their target market.
In most cases however, you don’t need everybody as customers, and you will also find out, that customers have very different needs and tastes.
An alternative strategy is to really niche down you market and focus on a very narrow niche and develop a solution that fits this very specific niche. This will make you an expert in a very specific niche, and you will be able to have a very loyal customer group that is big enough for you, but too small for a big company to fokus on.
Advertisement
Comments